Influencer Marketing

Mone - Fri:	09:00 - 06:00
Saturday:	09:00 - 12:00
Sunnday	09:00 - 04:00
Monday	09:00 - 05:00

Mone - Fri:	09:00 - 06:00
Saturday:	09:00 - 12:00
Sunnday	09:00 - 04:00
Monday	09:00 - 05:00

Let, E-Comia Global Analysis For Suitable Influencers

By analyzing the best eligible influencers for brands, E-Comia has managed to establish a great reputation in the market. Amazingly, 64% of our marketing strategies include Influencer Marketing due to the best results.

In 2021, we introduced this way of marketing to our partner brands. Successfully, our investors generated up to $ 6.7 million within 2 months' time. We then use this amazing marketing technique in the USA, Germany, Pakistan, UAE, Italy, Indonesia, and the UK. As expected, the ROIs and ROAs were 82% good.

What & Why Influencer Marketing?

Influencer marketing is all about choosing an individual with a strong audience to promote one’s brand.

The revenue of the businesses generated through influencer marketing has doubled. In 2023 the net revenue yielded is $16 billion. According to recent analytics, 90% of the big fishes out there have gained leading status due to influencer marketing.

“64% of people go for buying that product recommended from their influencer”.

Certainly, the audience of most of the brands want to target people of the age group “18 to 40” and eventually 74% of the audience follows influencers belonging to this age group. Hence we can say that influencer marketing provided a ready-made audience for a business.

How does this work?

Research The fundamental aspect of influencer marketing is to find the right influencer for the brand. The one who matches the category of the respective brand.
Friendly Approach Developing a friendly approach with an influencer to promote the brand is necessary. For this, some freebies and perks of that brand are offered to that influencer.
Discussion The next step is to discuss everything about the business model of that preferred influencer. So that marketing can go exactly the way that the brand needs.
Strategy All strategies are made according to the type of content the influencer is producing. It can be videos, carousels, ads etc.

Pros and cons of influencer marketing

Pros

Influencer marketing help in reaching the brand to the target audience in an easy way as compared to others.
• As more than 60% of people trust influencers. Hence the brand they promote also gains the trust of the consumer.
• It enables bringing sales to a brand in a brief span.
• Influencer marketing saves loads of time. Posts, videos, and scripts about a product all are done by the influencer himself.
• It’s a really easy and cheaper way to get maximum true purchases.
Cons
• If one chooses an influencer that is unable to apply the strategies that a business wants. Then time and money all go to waste. Hence influencers must be selected wisely.

Dos and Don’ts of Influencer Marketing

•It’s crucial to clarify the business strategies to the marketing influencers. So that they can bring out the brand accordingly.
• Pick the right platform that suits the brand category. For instance, Facebook is used more for professional content, on the other hand, Instagram and TikTok fall in the creative category.
• Most importantly don’t go for the number of followers of that influencer but what people think about that influencer is also crucial.
• As most influencers creatively promote a brand. Hence they shouldn’t be stopped from the creative style in which they’re promoting business.
• Don’t make the brand rely on influencers only.
• Never pressurize the influencer if the brand isn’t getting sales early. Because the time of generating sales is more dependent on the demand of customers and the nature of the products.

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